Jamie leaves most presenters floundering at the starting line as he effortlessly moves into the lead and beats the best, gliding through the finishing tape still breathing like a dog asleep in front of the fire!

What are his secrets?

Can you use them to engage and motivate your audiences?

1. Product Knowledge – Sounds boring but unless you know your subject inside out and upside down you don’t stand a chance in convincing others to take action. Jamie knows his onions if you’ll pardon the pun. He lives food, he has totally absorbed the diets of different cultures on his travels and delights in including that food “know-how” as he entrances us with his Mr Motivator style of presentation that has us copying in the kitchen before you can say Masterchef.

2. Passion – Jamie’s love of his chosen life’s work is out there for us all to see! It’s in his voice as his excitement transfers to us. The variety of pitch, pace and power take us on a roller coaster journey of utter enjoyment. And his body language adds authenticity to his message with natural, genuine gestures that silently describe both implied actions and separates the essentials from the froth. No falseness about this guy, no over blown movements that beginners embarras ther audience with. Simply passion in movement.

3. Parley – Ok so I needed another “P”. But the way in which Mr Oliver “chats” with us, is a masterclass in matching your words to your audience. Jamie doesn’t add 3 dessert spoons of olive oil he “hits” his salad with it! Nor does he “chop” the ingredients to one of his colourful salads, no, he “janks” it. Now like me, no doubt you’ve not heard the word “jank” before but link it to the masterful movement of his experienced hands as he slices up the salad in seconds and we are over the moon with “janking” and want to immediately start “janking” ourselves.

Watch the video below, observe his total understanding of cooking, experience the overflowing enthusiasm with which he presents and listen to the chat as he communicates with words that inspire.

NOW – Have you got that product knowledge coupled with . . .

passion and delivered with a . . .

 parley that persuades your audience?